The CSR process starts by analyzing business footprints on sustainability. it includes participatory assessment of actual and even potential negative or positive impact of business on natural, social, human, physical or financial resources in its surrounding. This process encourages internal transformation to offset negative and to enhance positive impacts.
For improving business footprint on financial capital in its surrounding, CSR strives to improve livelihoods. Skill up-gradation, improving credit availability and technology transfer to improve productivity are some examples of livelihood initiatives. For natural capital CSR invests in Natural Resource Management (NRM).
Environmental projects such as soil and water conservation, tree plantation and biodiversity promotion are some of the NRM projects. For strengthening social capital CSR supports organization building and empowerment of local communities. To deal with expectations for jobs CSR invests in human capital through projects like vocational training, e-learning and medical support. To improve physical capital we have projects to improve basic civic amenities and infrastructure.
We believe CSR is a journey which will continue till the business exists